If souls or psyches can be compared to houses, Kristen Bell’s would be one with few dark corners. It would probably also be lavender scented, with a nice breeze blowing through. Delightfully real and candid, she’s become one of the most relatable and loved personalities on TV, that personality often being herself: Her Samsung commercials and goofy personal videos with husband Dax Shepard are some of YouTube’s most popular. No word on how many high-tech home appliances they’ve sold, but the Toto cover video they shot in Africa has garnered well over five million views. The soft heart and strong values that Shepard both teases and loves her for are ones she supports in both words and example—marriage equality, animal rights, and voter registration, for starters.

Not surprisingly, then, the sunny, perky blond wasn’t the first actor that came to mind for Veronica Mars creator Rob Thomas. “I had Christina Ricci in my head when I wrote it. I wanted someone who had a caustic delivery for lines that had weight and dryness.” As it turned out, Bell was also damn funny, with a gift for injecting just the right amount of dark, wry wit into what became her breakout role, turning her into a geek goddess of sorts. Her excellent turn as Elle Bishop in Heroes only settled that crown more firmly on her head.

Maybe the fanboy hall-of-fame was a pre-destined landing place for someone who always felt (and early on, was often told) she wasn’t homely enough to play the nerdy girl and not nearly pretty enough to play the pretty girl. If that was a struggle at the outset, it seems to have made her a guileless and non-judgmental career plotter. That approach doesn’t work for everyone, but in Bell’s case, it’s allowed for angst-free role choices that ultimately did justice to her surprising range. (Check out Hit & Run for an early example of her abilities—and her director and then-fiancée’s knowing exactly how to push her buttons.)

Post-Veronica Mars, her big screen break arrived with a part in Forgetting Sarah Marshall, a potentially intimidating career leap that landed well. In its review, Rolling Stone gave “Cheers to Bell for finding nuance in a diva written as a stone-cold bitch.” More recent evidence of her range turned up in a role in which she technically never appeared. For thousands of unsuspecting fans, Disney’s unstoppable snowball of a hit Frozen unmasked her extraordinary talent as a singer, a gift she honed in years of early musical theater training but modestly underplays.

These days, Bell finds herself increasingly in demand, and increasingly in the company of bar-raising colleagues, a challenge she deliberately seeks out. She’s playing the ambitious partner and foil to Don Cheadle in Showtime’s not-so-sunny House of Lies. In the upcoming film The Boss, Bell plays a mousey would-be brownie maven alongside Melissa McCarthy, one of her comedic idols. She’s also somehow managed to start work on a new NBC show called Good Place from the executive producer of Parks and Recreation and co-starring Ted Danson. The series allows Bell an interesting opportunity to explore the character of Eleanor, a not-so-good person trying to figure out how to become a good person—if she can figure out what actually defines “a good person.” Our advice to Eleanor? As examples go, your friend Kristen Bell wouldn’t be a bad place to start.